OOAKT COOKIE STATEMENT
1. LONG STORY SHORT
When using our website/app ("Platform"), we may – from time to time – use certain
cookies and online tracking technologies (collectively "cookies") for a variety of reasons and in different ways, including to ensure a seamless and smooth use of our Platform, to improve traffic analysis or (if allowed) for advertising purposes and improve our services.
2. WHOLE STORY
Below you will find more information about the types of cookies and tracking technology –
from time to time – used by OOAKT and how they are used. In section 3 you will find what
your choices are.
2.1 What are cookies and online tracking technologies?
A web browser cookie is a small text file that websites place on the web browser of your
computer or mobile device. These cookies store information about the content you view and
use to remember your preferences and settings or to analyze how you use our online
services.
There are 2 types of cookies:
• First party cookies are the cookies that are served and placed by OOAKT.
• Third party cookies are cookies that are placed on our Platform by trusted partners
that we have chosen to allow this. This can be social media partners, advertising
partners, security providers and more.
And they can be either:
• Session cookies only exist until you close your browser, which ends the so-called
'session'. They will then be deleted.
• Persistent cookies have different lifespans and remain on your device after the
browser is closed. On the Platform we try to only place permanent cookies (or have
permanent cookies placed by third parties) that have a limited lifespan. However, for
security reasons or in other exceptional circumstances, it is sometimes necessary to
give a cookie a longer lifespan.
Web browser cookies may store information such as your IP address or other identifier, your
browser type, and information about the content you view and use on digital services. By
storing this information, web browser cookies can remember your preferences and settings
for online services and analyze how you use them.
In addition to cookies, we also use tracking technologies that are very similar. Our Platform
and emails may contain small transparent image files or lines of code that record how you
interact with them. These include 'web beacons', 'scripts', 'tracking URLs' or 'software
development kits' (also known as SDKs ):
• beacons ( web beacons ) have many different names. They may also be known as
web bugs , tracking bugs, tags, web tags, page tags, tracking pixels, pixel tags, 1x1
GIFs, or clear GIFs . Basically, these beacons are a small, single-pixel graphic that can
be delivered to your device as part of a web page request, in an app, an ad, or an
HTML email. They can be used to retrieve information from your device, such as your
device type or operating system, your IP address and the time of your visit. They are
also used to place and read cookies in your browser or to activate the placing of a
cookie.
• Scripts are small computer programs embedded in our web pages that provide these
pages with a wide variety of additional functionality. Scripts ensure that the website
functions properly. For example, scripts power certain security features and enable
basic interactive features on our Platform. Scripts can also be used for analytical or
advertising purposes. For example, a script may collect information about how you
use our Platform, such as which pages you visit or search for.
• Tracking URLs are links with a unique identifier in them. These are used to keep track
of which website led you to the Platform you are using. An example would be if you
click through from a social media page or search engine.
• Software Development Kits ( SDKs ) are part of the source code of our apps and
unlike browser cookies, SDK data is stored in the app store. They are used to analyze
how the apps are used or to send personalized push notifications. To do this, they
record unique identifiers associated with your device, such as device ID and IP
address, as well as your in-app activity and your network location.
2.2 How are cookies used?
Cookies are used to collect information including:
• IP address
• Device ID
• Pages viewed
• Browser type
• Browsing Information
• Operating System
• Internet provider
• Timestamp
• Geolocation
• Whether you have responded to an advertisement
• A referrer URL
• Functions or activities used on the website/apps
This allows you to be recognized as the same user on the pages of a website, on different
devices, between websites or when you use our apps. In terms of purpose, they are divided
into three categories: functional cookies, analytical cookies and marketing cookies.
2.3 Functional cookies
These are cookies that are necessary for our websites and apps to function and they must be
enabled so that you can use our services. Functional cookies are used to create
technologically advanced, user-friendly websites and apps that automatically adapt to your
needs and preferences so that you can browse and book with ease. This also includes
enabling essential security and accessibility features.
More specifically, these cookies:
• Make sure our website and apps are working properly so that you can create an
account, log in and view or effect your transactions.
• Remember your selected currency and language settings, your previous searches and
other preferences to help you use our website and apps efficiently and effectively.
• Remember your registration details so you don't have to re-enter your login details
every time you visit our website or app. (Don't worry, passwords are always
encrypted.)
2.4 Analytical cookies
These cookies measure and track how our Platform is used. We use this information to
improve our Platform and services, as these cookies:
• Help us understand how visitors and customers use OOAKT and our Platform.
• Help improve our Platform and communication to ensure we are interesting and
relevant.
• Let us discover what works and what doesn't on our Platform.
• Help us understand the effectiveness of advertising and communications.
• Teach us how users interact with our Platform after seeing an online advertisement,
including advertisements on third-party websites.
The information we collect through these cookies may include which web pages you have
viewed, which referring/exit pages you have entered and exited, which App type you have
used, which emails you have opened and responded to, and date and timestamp information
. It also means that we can use details about how you interacted with the Platform, such as
the number of clicks you make on a given screen, your mouse movements and scrolling
activity , the keywords you use and the text you enter in various fields. .
2.5 Marketing cookies
These cookies are used by OOAKT and our trusted partners to collect information about you
over time, across multiple websites, applications or other Apps. Marketing cookies help us
decide which products, services and interest-based advertising we show you, both on and off
our website and apps.
More specifically, these cookies:
• Classify you into a specific interest profile, for example based on the websites you
visit and your click behaviour. We use these profiles to display tailor-made relevant
content on our Platform.
• Display personalized and interest-based advertising, both on the Platform and on
other third-party websites and apps (i.e. retargeting ). This is based on your browsing
activities, such as the products or services you searched for. It can also be based on
your shopping habits or other online activities. Retargeting ads may be shown to you
both before and after you leave OOAKT, as they are intended to encourage you to
browse or return to our Platform. You may see these ads on websites, apps, or
emails.
• Integrate social media into our Platform. This allows you to like or share content or
products on social media such as TikTok , Facebook, LinkedIn, Instagram, YouTube,
BeReal, Twitter, Pinterest, Snapchat and LinkedIn, etc.
• These 'like'; and & 'share'; buttons work with bits of code from the individual social
media providers, allowing third-party cookies to be placed on your device. These
cookies can be purely functional, but can also be used to keep track of which
websites you visit from their network, to build a profile of your online surfing
behavior and to show you personalized advertisements. This profile is partly built on
the basis of comparable information that the providers receive from your visit to
other websites in their network.
We work with trusted third parties to collect data. We may also sometimes share
information with these third parties, such as your email address or phone number. These
third parties may link your information to other information they collect to create custom
audiences or deliver targeted advertising. Please see this third party privacy and cookie
statement to understand how they may use and process your data.
2.6 Non-Cookie Techniques – Email Pixels
We may also use techniques, such as pixels, that we do not mark as cookies because they do
not store information on your device. We sometimes place pixels in emails, such as
newsletters. A 'pixel' is an electronic file the size of a single pixel that is placed in the email
and loaded when you open it. By using email pixels, we can see if the message was delivered,
if and when you read and clicked on the message.
We also receive this information about the push notifications we send you. These statistics
provide us with feedback about your reading behaviour, with which we optimize our
messages and make our communication more relevant to you.
3. WHAT ARE YOUR CHOICES?
For more information about cookies and how to manage or delete them, please visit
allaboutcookies.org or the help section of your browser.
In the settings for browsers such as Safari, Edge , Firefox or Chrome you can choose which
cookies you want to accept and which you want to refuse. Where you find these settings
depends on the browser you are using. If you choose to block certain functional cookies, you
may not be able to use some features of our services.
In addition to specific settings that we may offer on OOAKT and apps, you can also opt out of
certain cookies:
• Analysis
To prevent Google Analytics from collecting analytical data about certain browser
types, please visit the following link: Google Analytics Opt - out Browser Add-on
(available on desktop only).
• Advertise
We always strive to partner with advertising and marketing companies that are
members of the Network Advertising Initiative (NAI) and/or the Interactive
Advertising Bureau (IAB). Members of the NAI and IAB adhere to industry standards
and codes of conduct and provide you with the opportunity to opt-out of behavioral
advertising.
Visit www.networkadvertising.org to identify NAI members who may have placed advertising
cookies on your computer. To opt out of a NAI member's behavioral advertising program,
check the box corresponding to that company. You can also visit
www.youronlinechoices.com or www.youradchoices.com to learn how to opt out of custom
ads.
able to restrict the sharing of information for retargeting purposes on your mobile device via
the settings. If you choose to do so, please note that opting out of an online advertising
network does not mean that you will no longer see or be subject to online advertising or
marketing analytics. It just means that the network you've opted out of will stop showing ads
tailored to your web preferences and browsing patterns.
Some websites have 'Do Not Track'; features that allow you to tell a website not to track you.
We are currently unable to support 'Do Not Track' browser settings.
4. HOW TO CONTACT US?
If you have any questions about this cookie statement, please send an email to
support@oneofakindtravel.com.
Our cookie statement may be updated from time to time. Visit this page regularly to learn
more about our latest version.
Version: 29 October 2024
Latest update: 2 February 2025.